Software company remodels military truck into a mascot for roadshow

The mascot for Zailab’s American Roadshow caused a little excitement in LaBelle last week. (Courtesy photo/Waddy Thompson)


A software development firm has taken out-the-box thinking to a new level with its innovative marketing campaign. Meet the ZaiTruck, a converted 18-ton military 6×6 MAN KAT that serves as a larger-than-life mascot for ZaiLab, a software company specializing in contact center software.

The ZaiTruck set off from Cape Town, South Africa last year for a world tour that has spanned the entire African continent, Western Europe and now the USA. Its purpose? To act as a conversation starter for the crew on board.

The ZaiTruck caused plenty of excitement when it dominated the ZaiLab stand at the Enterprise Connect expo in March this year and when it was left in the parking lot across from McDonald’s on Highway 80 here in LaBelle due to mechanical troubles,

Now the epic space vehicle has embarked on a roadshow across America that will culminate at Customer Contact Week in Las Vegas taking place in June.

“Brick-and-mortar contact centers are a dying trend and cloud-based solutions are dominating the market,” explains ZaiLab CEO Nour Addine Ayyoub. “This means you can operate a contact center anywhere, anytime.”

The truck has served as the literal symbol of the startup’s growth to date as it journeyed across the world.

The American roadshow kicked off from Orlando in May and will travel westwards towards Arizona.

“We are in the business of starting and managing effective conversations between people, so why not do a roadshow to start conversations and connect with people who are in the industry. This roadshow is not only about us, but also a depiction of how the world has evolved into virtual workplace,” explains Ayyoub.

The ZaiTruck was built completely in-house by the ZaiLab industrial design team. The 12-seater features a touchscreen dashboard as well as a host of high-tech features and monitors from which to demo ZaiLab’s software.

About Zailab
Founded in 2014, ZaiLab is a next-generation software company specializing in omnichannel cloud-based contact center software. They create software for businesses of all sizes, particularly small to medium contact centers looking for a cost-effective way to personalize routing, improve client conversations and increase efficiency. With ZaiLab, setting up a contact center is quick and easy, and users can enjoy the functionality right away, including the Single Waiting Room that routes interactions based on customers’ past experiences, personalized by machine learning. With this pay-as-you-use software, there are no monthly fees or contracts and users are only charged for what they use.

The Caloosa Belle is published every Thursday.

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